Roku Channel Development
The number one streaming platform in North America.
Roku has more streaming hours than any other platform in the United States, with over 80 million active accounts. BrightScript, Roku's proprietary scripting language, and the SceneGraph framework are unlike anything else in TV development. We build Roku channels from scratch and handle the full certification process, tested on real Roku hardware.
Market context
Why Roku is essential for North American audiences
Roku holds the largest share of streaming hours in the United States, ahead of Amazon, Google, and Apple. For any streaming platform targeting North American audiences, a Roku channel is a first-tier requirement, not an afterthought.
Roku's development model is unlike any other TV platform. BrightScript is a proprietary language developed specifically for Roku, and SceneGraph is Roku's XML-based UI framework. There is no web-based development path, no Android SDK to leverage. Every Roku channel must be built in BrightScript and SceneGraph from the ground up.
This means the skills required to build a high-quality Roku channel are genuinely specialised. Developers experienced in web or Android TV development need significant reskilling before they can build production-quality Roku apps. We have that experience, and it shows in the quality and certification pass rate of our channels.
What we build
Roku development services
New Roku channel development
Full-cycle Roku channel development in BrightScript and SceneGraph, from architecture through to Roku Channel Store certification.
Deep linking & Roku Search
Implementation of Roku deep linking and Roku Search integration so your content surfaces in the Roku universal search interface.
Roku certification support
Full certification process management, including Roku's technical review, performance requirements, and Channel Store listing setup.
Roku Billing integration
In-channel purchase and subscription implementation using Roku Pay, Roku's native billing system.
Technical expertise
Our Roku tech stack
- BrightScript scripting language
- SceneGraph XML UI framework
- Roku SDK & developer tools
- Roku Media Player for video playback
- Widevine DRM (Roku-specific integration)
- Roku deep linking protocol
- Roku Pay for in-channel billing
What catches teams out
Key considerations
- ✓BrightScript is proprietary. There is no shortcut from web or Android TV experience
- ✓SceneGraph component lifecycle differs significantly from web or mobile frameworks
- ✓Roku performance requirements are specific and enforced during certification
- ✓Deep linking must be implemented correctly for Roku Search to surface your content
- ✓Older Roku devices (3xxx, 4xxx series) have constrained memory and processing power
Why work with us
A decade of enterprise TV app delivery.
We have spent ten years delivering TV applications for broadcasters and streaming platforms across the Middle East and Europe. Our experience spans every major platform, every certification process, and the full range of technical challenges that come with enterprise-grade streaming at scale.
Deep platform knowledge
Ten years of hands-on delivery across all six major TV platforms: From architecture to app store approval.
Real-device testing lab
Every project is tested on physical hardware across all supported platforms and OS versions before delivery.
Certification track record
Extensive submission experience across Samsung, LG, Google Play, Apple, Roku, and Amazon Appstore.
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