Amazon Fire TV App Development
Amazon's streaming platform with Alexa built in.
Amazon has shipped over 200 million Fire TV devices globally, making it one of the highest-reach streaming platforms available. Fire TV runs on Amazon's own Fire OS but diverges from standard Android in ways that trip up teams without specific Fire TV experience. We build Fire TV apps that pass Amazon Appstore review, leverage Alexa voice features, and perform reliably across the full Fire TV device range.
Market context
Fire TV's global reach and Alexa integration
Amazon Fire TV is the dominant streaming device in the UK and Germany, and holds strong market share in the US, Japan, and India. For streaming platforms targeting these markets, a Fire TV app is a tier-one platform requirement.
Fire OS is based on Android, which means Android developers can build Fire TV apps, but Fire OS diverges from standard Android in meaningful ways. The Amazon Appstore has different certification requirements from Google Play. Alexa voice integration requires Fire TV-specific implementation. Fire TV-specific hardware features (like X-Ray metadata) require Amazon APIs not available on standard Android.
We understand the differences between Android TV and Fire TV at a practical level having shipped apps for both platforms, we know exactly where the paths diverge and what each requires.
What we build
Amazon Fire TV development services
New Fire TV app development
End-to-end Fire TV development using the Android SDK and Fire OS APIs, with Amazon Appstore submission and certification support.
Alexa voice integration
Implementation of Alexa voice controls for content search, playback, and navigation. Major differentiator for Fire TV users.
Amazon Appstore certification
We manage the Appstore submission and review process, including Amazon's content policy, technical requirements, and listing setup.
Android TV to Fire TV migration
Porting your existing Android TV app to Fire TV, adapting Google Play APIs to Amazon equivalents and adding Fire OS-specific features.
Technical expertise
Our Amazon Fire TV tech stack
- Android SDK (Fire OS-compatible API levels)
- Amazon Fire TV SDK
- Alexa Voice Service integration
- ExoPlayer for adaptive video playback
- Widevine DRM (Fire OS implementation)
- Amazon Appstore In-App Purchasing API
- X-Ray metadata integration
What catches teams out
Key considerations
- ✓Fire OS diverges from standard Android. Google Play Services are not available
- ✓Amazon Appstore policies differ from Google Play, particularly around subscriptions
- ✓Alexa integration requires Fire TV-specific implementation beyond standard Android
- ✓Fire TV Stick (entry-level) devices have constrained resources vs Fire TV Cube
- ✓X-Ray and other Amazon-native features require separate integration effort
Why work with us
A decade of enterprise TV app delivery.
We have spent ten years delivering TV applications for broadcasters and streaming platforms across the Middle East and Europe. Our experience spans every major platform, every certification process, and the full range of technical challenges that come with enterprise-grade streaming at scale.
Deep platform knowledge
Ten years of hands-on delivery across all six major TV platforms: From architecture to app store approval.
Real-device testing lab
Every project is tested on physical hardware across all supported platforms and OS versions before delivery.
Certification track record
Extensive submission experience across Samsung, LG, Google Play, Apple, Roku, and Amazon Appstore.
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