Android TV App Development
The most fragmented and most widely distributed TV platform.
Android TV runs on Smart TVs from Sony, Philips, Hisense, and Xiaomi, as well as streaming devices like NVIDIA Shield and Chromecast with Google TV. The platform's reach is enormous, but its fragmentation is real. Different manufacturers ship different Android versions with different capabilities. We build Android TV apps that work reliably across the full device range.
Market context
Android TV's reach across device manufacturers
Unlike Tizen or webOS, Android TV is not tied to a single manufacturer. Sony ships it on Bravia TVs. Philips ships it across its entire European range. Hisense ships it on devices sold across Europe and the Middle East. This cross-manufacturer reach makes Android TV a high-priority platform for broadcasters targeting multiple regions.
But that same fragmentation creates complexity. A Sony Bravia running Android 11 behaves differently from a Hisense running Android 9. The Leanback library ,Google's standard UI framework for TV, handles much of the D-pad navigation, but focus management, deep linking, and playback behaviour all require careful testing across multiple physical devices.
We maintain a lab with multiple Android TV devices from different manufacturers and Android versions. Every app we ship is tested on real hardware, not an emulator, before it leaves our hands.
What we build
Android TV development services
New Android TV app development
Full-cycle Android TV development using the Leanback library, with D-pad navigation, deep linking, and Google Play certification.
Multi-manufacturer testing
Real-device testing across Sony Bravia, Philips, Hisense, and other Android TV devices to catch manufacturer-specific bugs before launch.
Google Play certification
We handle the Google Play submission process, including TV app policy compliance, content ratings, and store listing setup.
Migration from other platforms
Porting your existing streaming app to Android TV, including Leanback UI implementation and Android-specific API integration.
Technical expertise
Our Android TV tech stack
- Android SDK (API levels 21–34)
- Leanback library for TV UI
- ExoPlayer for adaptive video playback
- Widevine DRM (L1 and L3)
- D-pad focus management
- Android TV deep linking & content intents
- Google Play Billing (for subscriptions)
- React Native TV
What catches teams out
Key considerations
- ✓Manufacturer fragmentation- Sony, Philips, and Hisense each have quirks
- ✓Android version spread from API 21 to API 34 across the installed base
- ✓Leanback focus management requires careful customisation for complex layouts
- ✓Widevine L1 availability depends on manufacturer certification
- ✓Google Play TV app policy has specific requirements beyond the standard app review
Why work with us
A decade of enterprise TV app delivery.
We have spent ten years delivering TV applications for broadcasters and streaming platforms across the Middle East and Europe. Our experience spans every major platform, every certification process, and the full range of technical challenges that come with enterprise-grade streaming at scale.
Deep platform knowledge
Ten years of hands-on delivery across all six major TV platforms: From architecture to app store approval.
Real-device testing lab
Every project is tested on physical hardware across all supported platforms and OS versions before delivery.
Certification track record
Extensive submission experience across Samsung, LG, Google Play, Apple, Roku, and Amazon Appstore.
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