LG webOS App Development
The second-largest smart TV platform and one of the most developer-friendly.
LG's webOS powers over 20% of the global smart TV market and has been the platform of choice for broadcasters looking for a clean, web-based development experience. We build and maintain webOS apps for streaming platforms serving audiences across Europe and the Middle East, tested on real LG hardware across every major webOS version.
Market context
Why LG webOS belongs in your multi-platform strategy
LG holds a strong second place in global smart TV market share, with webOS installed on hundreds of millions of devices from webOS 5 (2020) through webOS 26 (2026). For any streaming platform targeting European or Middle Eastern households, a webOS app is not optional.
webOS apps are built with standard web technologies, but LG's platform has its own SDK, device APIs, and critically the Magic Remote. The Magic Remote is a gyroscope-based pointer device that behaves like a mouse, but must gracefully fall back to D-pad navigation when the user switches input modes. Getting this right is a known pain point for teams without webOS experience.
We've shipped apps across webOS 5 through webOS 24, navigating breaking API changes between major versions and LG Content Store policy updates. Each webOS major version has different performance characteristics, and optimising across the full device range requires hands-on hardware testing.
What we build
LG webOS development services
New webOS app development
End-to-end development of your LG webOS app using web technologies, with full Magic Remote and D-pad navigation support.
Magic Remote & D-pad navigation
Correct implementation of LG's dual-input model. Pointer mode for Magic Remote, spatial navigation for D-pad, so the experience works for all users.
Multi-version compatibility
Testing and optimisation across webOS 5.x through 26, covering hardware from 2020 to present.
LG Content Store submission
Full certification support including LG's technical review, content compliance, and app store listing setup.
Technical expertise
Our LG webOS tech stack
- LG webOS SDK & CLI tools
- Enact framework (React-based, LG-recommended)
- Luna Service Bus for system API access
- Media Pipeline API for video playback
- Widevine DRM integration
- Magic Remote spatial navigation implementation
- Web framework of your choice: React, Vue, Svelte, or Lightningjs
What catches teams out
Key considerations
- ✓Magic Remote pointer mode must coexist with D-pad spatial navigation
- ✓webOS 5.x and 6.x have significantly different JavaScript engine performance
- ✓Luna Service API access differs between webOS versions
- ✓LG Content Store certification requires specific metadata and compliance steps
- ✓Memory management is critical on older webOS 5 and 6 devices
Why work with us
A decade of enterprise TV app delivery.
We have spent ten years delivering TV applications for broadcasters and streaming platforms across the Middle East and Europe. Our experience spans every major platform, every certification process, and the full range of technical challenges that come with enterprise-grade streaming at scale.
Deep platform knowledge
Ten years of hands-on delivery across all six major TV platforms: From architecture to app store approval.
Real-device testing lab
Every project is tested on physical hardware across all supported platforms and OS versions before delivery.
Certification track record
Extensive submission experience across Samsung, LG, Google Play, Apple, Roku, and Amazon Appstore.
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